About Maryna Borysenko | Luxury, Fashion & Beauty Consultant

About

Maryna Borysenko works in luxury, fashion, and beauty as an independent consultant across e-commerce platform performance, crisis communications, and collection & concept advisory.

Her work focuses on three defined areas: how the brand’s online store performs as a sales environment, how reputational crises are structured and stabilised at decision level, and how collections are assessed pre-launch for commercial alignment and pricing coherence.

Engagements are issue-led and scope-defined.

What makes the difference

Client-Side Commercial Insight

Long-term, direct observation of how luxury brands translate positioning into digital and product environments — and where structural friction emerges.

Luxury Market Understanding

In-depth understanding of pricing tiers, competitive landscape, category architecture, and client expectation structures within luxury fashion and beauty.

Structured Crisis Response

Experience structuring message sequencing, stakeholder positioning, and decision-level communication under reputational pressure.

Client & Brand Lens

Ability to assess brands simultaneously from the client journey and from structural business positioning — identifying where commercial logic diverges from intent.

Consultancy

Maryna Borysenko

consultant in luxury, fashion, beauty
e-commerce • crisis pr • collection & concept advisory